I’m Lawson, the founder of Rows Strategies, where I bring a unique blend of strategy, style, and creative thinking to help brands thrive. With an extensive background in both brand building and styling, I offer a holistic approach that empowers brands to stand out, tell compelling stories, and create unforgettable experiences.

In brand building, I’ve had the privilege of working with iconic brands like Mashburn, where I led press and marketing efforts for their New York store opening, including a notable feature in The New York Times. Additionally, I honed my skills at Superjuice, collaborating with clients such as Hulu, ABC, and others, elevating their brand presence through strategic press and media relations. My MFA in Luxury Brand Management from SCAD further enhances my ability to build sophisticated, impactful brands that resonate with high-end audiences.

In styling, my experience spans the fashion world, from Oscar de la Renta to Savi Communications, where I’ve worked with brands to curate stunning looks, shape their visual identities, and bring their creative visions to life. I bring the perfect blend of strategic insight and artistic flair to styling, always thinking outside the box to create standout moments, whether for personal styling or brand activations.

At Rows Strategies, I combine my expertise in both branding and styling to offer clients a comprehensive, results-driven approach to creating dynamic, elevated brand experiences.